Age:
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Income Bracket:
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Industry:
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| Interest: | |
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| Values | Political: |
| Social | |
| Religious | |
| Economic: | |
| Hopes and Dreams: | |
| Challenges/Pain Points | |
| Victories and Failures | |
| Outside Forces That Prevents Living Best Life | |
| Prejudices | |
| Professional Challenges | |
| Core Beliefs About Love, Life and Family | |
| What Problem Are We Trying to Solve For Our Audience? | |
| What Emotions Has That Problem Caused? | |
| What Does Success Look Like For Our Audience? | |
| What Does Failure Look Like For Our Audience? |
| Is There A Belief That the Market’s Pain Point Used To Not Exist, Or Used To Not Be So Bad? |
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| Has Someone Tried to Solve the Market’s Pain Points Before In A Very Unique Way? | |
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| Is There A Conspiratorial Story Behind Why Old Solutions Didn’t Work? |
| TikTok | Youtube | Reporters | Magazines | Newspapers | ||||
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