so you can...** | **We help you...

so you can...** | **We help you...

so you can...** | **We help you...

so you can...** | | Core Differentiators | • Differentiator 1 • Differentiator 2 • Differentiator 3 | • Differentiator 1 • Differentiator 2 • Differentiator 3 | • Differentiator 1 • Differentiator 2 • Differentiator 3 | • Differentiator 1 • Differentiator 2 • Differentiator 3 | | Business Category | | | | | | Who are they targeting | | | | | | Audience Engagement | | | | | | Position in Market | | | | | | Link to Products | | | | |

What are current holes in your market?

What position can you take that no one else is?

IE: The Wierd AL of Rock Music

What are 10 phrases that exemplify that position

Do you need to reposition anyone in the market? How will you do it?