Technical SEO

Are URLs clean, descriptive, and easy to read for both users and search engines?

Are important pages easily accessible within 3 clicks from the homepage?

Are internal links distributed evenly across the site, avoiding orphaned pages?

Is an XML sitemap present and submitted to search engines? Is it updated regularly?

Are Core Web Vitals metrics ( First Input Delay, Cumulative Layout Shift) within acceptable ranges?

Is the website secured with an SSL certificate, ensuring HTTPS is used across all pages?

Are there any crawl errors reported in Google Search Console? Are they being addressed promptly?

Are all important pages indexed by search engines? Are there any pages that should be excluded from indexing (e.g., admin pages, duplicate content)?

On Page SEO

Are target keywords well-researched and relevant to the business and audience? Are both short-tail and long-tail keywords targeted?

Are keywords strategically placed in key areas (title tags, headings, content, URLs) without overstuffing?

Is the content in-depth, valuable, and relevant to the target audience? Does it answer the users' questions and solve their problems?

Is the content regularly updated to reflect current information and trends? Are outdated pages refreshed or removed?

Are title tags optimized for each page, including target keywords? Are they within the recommended character limit (50-60 characters)?

Are meta descriptions compelling, keyword-optimized, and within the recommended character limit (150-160 characters)? Are they unique for each page?

Are title tags optimized for each page, including target keywords? Are they within the recommended character limit (50-60 characters)?

Campaign Performance

Are open rates meeting or exceeding industry benchmarks? What factors (e.g., subject lines, timing) are influencing open rates?

Are landing pages optimized for conversions? Is there a strong alignment between the email/SMS content and the landing page?

Are offers compelling and relevant to drive conversions? Are you testing different offers to find what resonates best?

Are unsubscribe rates within the acceptable range? Are certain campaigns causing higher unsubscribe rates, and why?

Are you collecting feedback when someone unsubscribes to understand their reasons and potentially reduce future churn?

Automation & Deliverability

Is the welcome series engaging and effective in introducing new subscribers to your brand? Are open and click rates higher than average?

Are abandoned cart emails/SMS recovering sales effectively? What is the recovery rate, and how can it be improved?

Are re-engagement campaigns successfully reactivating dormant subscribers? Are you testing different approaches (e.g., offers, surveys)?

Are you tracking the performance of each step in the drip campaign? Are there drop-off points that need to be addressed?

Are emails/SMS being flagged by spam filters? What steps are being taken to improve inbox placement (e.g., authentication, sender reputation)?

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Are deliverability rates monitored regularly? What is the overall deliverability rate, and are there patterns of concern?

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How often is the email/SMS list cleaned to remove invalid addresses and reduce bounce rates?

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Quick Wins

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