Content

Is the messaging clear and straightforward? Can users quickly understand what the brand offers?

Are the headlines and CTAs compelling and action-oriented?

Are CTAs strategically placed throughout the site? Are they prominent and clear?

Is the brand’s value proposition clearly communicated? Is it easy for users to understand what sets the brand apart from competitors?

Is there a blog or resource section, and is it regularly updated?

Is the content optimized for SEO (keywords, meta tags, etc.)?

Is the content relevant to the target audience? Does it address their needs, pain points, or interests?

Is the content engaging and informative? Does it encourage users to take action (e.g., sign up, purchase, contact)?

Design and Layout

Is the website visually appealing and aligned with the brand’s identity? Anything that could be improved?

Is the navigation intuitive and user-friendly?

Are the fonts, colors, and images consistent across the site?

Does the website load quickly on both desktop and mobile devices?

Is the layout consistent across all pages (e.g., header, footer, sidebar locations)?

Functionality

Are all links and buttons working properly?

Are forms easy to fill out, and do they function correctly?

Is the site mobile-responsive?

Are there any technical issues? (Broken links, errors, etc)

Analytics

Is Google Analytics (or another analytics tool) installed and properly tracking data?

Are goals and conversions being tracked effectively?

Is there evidence of regular analysis and adjustments based on data?

Fast Wins