WHY = When asked, finds the problem, and pulls them into awareness, now they’re separated from their browning e,nvionrment and instead of thinking about other posts, ads, etc…they’re thinking about the problem.
WHAT = What is the outcome of solving that problem? People buy for outcomes.
HOW = How to solve the problem, which implies a process, a sequence of steps.
Why they have a problem 60% of the ad
What they get =30% of the ad
How to get the outcome =10% of the ad
| Example: Why can’t most musicians ever finish songs?They will come up with a great hook, a great chorus and then sit on it for month after month trying to find something that complements it. This is because they are spending to much time pouring over every detail of a song, rather than putting in the reps that is required for writing. (What Section) I used to have the same problem, but once I started getting paid to write songs for others I needed to increase my output. Now I am writing up to 5 songs a day and getting paid anywhere from $199-$999 per song. I get not only get to put together and release songs every day, but I am being paid for doing so. I am no longer sitting on ideas for months waiting for inspiration to strike (How Section)
| In my 5 day songwriting challenge we will have you create a song over one of my custom beats, record it, mix it and release it in just 5 days. |
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