The Campaign:

Campaign Summary:
Campaign Goal: E.g. Improve our brand image among tech executives
Campaign Objectives E.g. Get placement in 3 industry blogs this quarter
Key Messaging:

Target Audience

Audience Research

Untitled

Pitches and Follow Ups

Publication Journalist Angle Contact Info Date and Status
E.g. Harvard Business Review E.g. John Doe E.g. How IBM Watson is helping model and fight against the spread of new viruses E.g. [email protected] E.g. Emailed June 2; no response yet

Media Targets

E.g Harvard Business Review

Influencer’s & Collaborations

Angle Development

Press Release Draft’s

Pitch’s

Media Kit

Coverage Overview